Emma is a PR ninja. Smart, strategic, relentless and fun, with excellent theatre land connections. We’d gladly work with her again.


Emma Holland PR, both her and her team are the unsung hero’s of the theatre industry. They work tirelessly, fearlessly and strategically to ensure shows are cared for in the best possible way. I’m lucky to have them as part of my team and here’s to another ten years of exemplary work.


Working with Emma Holland and Georgie Robinson again was joyous. They planned the publicity on A Christmas Carol like a military operation, but with buns. Great fun and absolutely staggering number of interviews. No more, no more! I would cry, but still they came. And the record box office was the result. 


Emma is as good as it gets and her unique skill set ranges from publicist to friend to gatekeeper to strategist to cast therapist.  

She was able to position our play in a way that made us feel simultaneously ubiquitous and mysterious.


Emma is a hit maker. 

Her unique combination of smarts, compassion and forward thinking went a long way toward making The Spoils a must-see show. She straddles the world between artists and the media with a surprising soft touch that brings dynamic, and often thrilling, results. 

Personally I've had some of my favorite PR experiences under Emma's watch, and I'm really looking forward to our next collaboration.


Emma was a driving force behind the huge success The End of Longing had in the box office.

She covered all the bases with the press and provided the “white glove” experience, for which I am very thankful. Talented, Professional and a consummate forward thinker are words I would use to describe Emma Holland. 

Our many thanks go out to her!


Emma's work on The End Of Longing was invaluable- she was always hugely energised, extremely professional, and crucially very sensitive with the actors and creative team.


I had the good fortune to work with Emma Holland on a production of Dirty Rotten Scoundrels which made its way from Manchester via Aylesbury into the Savoy theatre and ran for 14 months. I think most actors would agree when working on a show, publicity can be a bit of a chore and I'm certainly no exception. However, Emma made everything that we did to publicise the show so much fun and I can actually say I really enjoyed working alongside her and indeed with all the publicity she arranged. She has a real twinkle and managed to persuade me, who can be very difficult when it comes to publicity, to do everything I was asked. No mean achievement! I cannot recommend Emma Holland highly enough in the complex world of publicity and dealing with actors.


We thoroughly enjoyed working with Emma Holland PR on the West End and UK tour of American Idiot. Emma and her team leave no stone unturned in their ambition to place their shows at the top of the publics imagination, and position productions across a broad spectrum of press. 

Working with Emma’s team in both regional venues, and a West End Theatre really highlighted how EHPR adapt their approach to suit the varying demands of UK theatres and reach the widest possible audience. We’ve loved working with them and would recommend them highly.


I loved working with EHPR. I felt very supported and they were incredibly hands-on and ever-present in the best way.


I've enjoyed working with Emma: she’s effective, efficient, intelligent and hard-working.


It's with great pleasure that I highly recommend Emma Holland PR, who represented us for the star studded production of Follies in Concert at the Royal Albert Hall. 

Emma and her team worked tirelessly throughout a long campaign that, due to the unusual amount of star talent involved, needed considerable expertise and patience and skill. All so often when faced with, for whatever reasons, somewhat more complicated productions, it is the detail and forward preparation that can make or break the outcome. It is also the difference between a show being enjoyable to produce or all kinds of unpleasant. 

It's with true sincerity I state that having Emma Holland and her team as part of our team, was an absolute, whole hearted asset. 


Emma Holland ran the press on Blue Orange for Theatre Royal Brighton Productions. 

She did so brilliantly and with an endless energy that led to a constant presence in print, on radio and via TV appearances. She looked after all of our cast and creative teams. 

I couldn’t recommend her highly enough and we will certainly be using her again.


Emma did the publicity for me on the national tour of Steel Magnolias

To be honest it was a tough sell, but Emma was fantastic, hooking up superbly with the regional venues, working tirelessly with the cast and marketing departments. 

My production team adored her - I will certainly be working with her again - first rate and most importantly, good fun too!


The El Train was a one-off venture in a lesser known location, and a presentation of three unknown Eugene O'Neill short plays. Despite this, Emma Holland attracted leading critics from all national newspapers. Our production had no marketing budget so all tickets were sold via press features. We had immense presence in the press before the production opened, including lead features in the Guardian, The Daily Mail, and The Sunday Times and a slot on BBC Breakfast. 

It is clear that Emma holds a prime position in the esteem of the press. On a personal level she was a positive and helpful presence, and I really felt she cared as much about the production as we all did. I look forward to working with Emma Holland PR in the future.


We all loved working with Emma. She managed to secure an enormous amount of press and media coverage for the production, and was always sensitive to the subject matter of the play. The actors adored her and she felt like one of the team from the start. 

We were a tight unit and it felt like we were all working together - because we all believed in the play. Above all, she was fun to work with, and always managed to be positive and encouraging. 

I hope I get to work with her again soon!


Emma Holland has been handling the Press and media publicity for The Tricycle over the past 6 years. She has done an excellent job for us attracting enormous coverage worldwide for The Tricycle. Especially for our recent 3 flagship projects during 2011: - the 7 hour Trilogy: The Great Game: Afghanistan, which as well as being presented in London toured the USA and played 2 special performances for the Pentagon in February; Arthur Miller's Broken Glass which transferred to the West End in the Autumn; and the production of Gillian Slovo's The Riots which got huge coverage during its run at the Tricycle in November/December. When she left Premier PR to set up on her own in the Summer of 2011 we had no hesitation in immediately retaining her services. At a recent board meeting our board recognised her excellent work with a special resolution, and I have absolutely no hesitation in recommending her as one of the very best press representatives in the business.


Emma's work on Driving Miss Daisy was first rate. 

Two legendary actors, a classic play. She was a great fit.


I have had the pleasure of working with Emma Holland and her team on numerous Musicals and Plays over the past few years on the U.K. Touring Circuit and in London's West End.

Her experience, knowledge and dedication to work along with the rest of her office has been a delight and this attitude was noted by both the actors and Creatives. Emma has always pulled the stops out in difficult situations and found different angles in order to ease the process. 

As a producer, I have found Emma to be direct and honest with her opinion which has been much appreciated.


Emma is a pleasure to work with and achieves amazing results. For The Riots she just kept on coming back with more and more: it began to feel that, through her, we were the only act in town.


Emma is the most effective, charming colleague to work with and Mercury Musical Developments are thrilled to be associated with her.


There is a breath of fresh air in London's PR landscape, and that is the incomparable Emma Holland who has provided stellar PR for two of my productions, and certainly many more to come.  The scope of coverage EHPR have achieved for my shows has always impressed. The opportunities landed have all been a success and of worth to my productions. 

Emma and her team often go beyond the call of duty to ensure every possible PR stone is not left unturned. Most of all, the pleasure of working with someone who is as fun as she is professional and passionate places her ahead of her rivals, undoubtedly.  Oh, and she also loves a good Twinkle or two...!